Branding Longevity & Viral Marketing at It's Best!

I frequented "Dusty's In-N-Out" in Eastern Washington, as far back as 1964 while attending school, and anytime I find myself in the area, I still cannot and will not leave town until I've devoured one of their famous Dusty Burgers!

Dusty's is just a tiny little structure, not any bigger than one of those garden sheds you can buy for your tools, etc., but somehow their secret burger sauce managed to capture our attention and satisfy our hungry cravings! And the fries?....to die for!

If you were to check out some of the online sites today like "You know you're from Ephrata when....", in almost every post you'd find the mention of Dusty Burgers! Now that's branding! We loved them so much that we told friends, who told friends & so forth, and that was my first exposure into "viral marketing" - who knew?

Social Media Marketing ("Socialnomics", as it has recently been coined), is all about providing your customers with a superior product, building on the quality of that product, listening to your customers, and then allowing your customers to market your product for you through social media channels like Twitter, Facebook, LinkedIn, etc., and it's free!

This little jewel, and thousands like it across the country, have been experts at social media marketing for years! Don’t you think it’s time we became experts too?

"Socialnomics"

Currently, I'm in the process of reading "Socialnomics" by Erik Qualman - fabulous book, very informative, easy read, makes the Social Media phenomena understandable. I highly suggest this book for anyone still struggling with the idea of whether or not SM is here to stay or think they don't have the time needed to spend on developing relationships.

Started the book first thing this morning, I'm already half-way through and am really enjoying it, however, I have discovered several grammatical errors that a virtual assistant (VA) with great proofreading and editing skills most likely would have caught on the final draft, prior to final publication. It certainly doesn't take away from the content or quality of the book but as a virtual assistant professional, proofreading is one of those things that we're really good at!

If you're an author with the world's next greatest novel, or a consultant, speaker, or coach with a jaw-dropping e-book ready to go to press, having a talented VA on your team to proofread your manuscript is crucial.